The Business of Photography In Los Gatos
October 4-5th, 2008
Cost: $275
Photographers, in general, are a supremely independent and self motivated bunch. Ironically, we generally lack the discipline to keep the financial side of our passion strong and vital. In the Business of Photography we'll be dusting off the neglected, but necessary side of our passion and begin to bring it up to speed. In this two day workshop, we'll set the foundation and establish a
vocabulary for this necessary part of our survival.
This course is designed for photographers who want to establish a presence in the photographic marketplace.
Students will have the skills necessary to be able to establish themselves as viable entrepreneurs in the photographic marketplace. Students will write their own business plan, establish an efficient workflow for
both assignment and stock photography, create a presence in the marketplace and be able to present themselves as a professional photographer.

Topics covered include:
The Business Plan (Mission Statement, Client Base, Competition, etc.) The Cost of Doing Business (Insurance, Equipment, Transportation, etc.) How Much
Is Your Time Worth? Bookkeeping. Advertising (How to get people to come to you for jobs!). Estimating. Negotiating. Job Prep (preproduction). Shooting (equipment must haves). Delivery (post production)

for more info and directions:stacy@geikenphoto.com